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Search engine optimization (SEO) copy writing and copy editing is the creation of content for your website’s business marketing. Keyword research is used to identify the words and terms search engines such as Google Search use to identify the content of your site. The right keywords in the correct context will make your copy easier to identify and so ensure a higher ranking on Search Engine Results Pages (SERPs). Our Google Analytics services can help with identifying the search terms people have used that have landed them on your website. We can help with writing the copy content.
There are other SEO elements such as Domain Authority. This is a score from 1-100 where websites with a higher score have an inherent ranking advantage in SERPs. Domain Authority is not a Google ranking factor and has no effect on the SERPs but we use the changes to a website domain authority score over a period of time to check whether the other SEO elements being used are working. Domain Authority score is built over time by publishing great content rich in SEO keywords and attracting high-quality links. Links to your website from other reputable and high SERP’s ranking websites.
SEO is a complex service closely related to our Google Analytics Reporting and Social Media Management services. Talk to us as the SEO work you need will be as unique as your business.
